Update: 13.09.2022
Last week: 35 week 2022 (29.08.2022 - 04.09.2022)
Last full month: Aug 2022
| Time period | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | |||||||||
| WoW | 1 785 | 8.8% | 51.1% | 3.8 | 820 531 | 8.0% | 80.3% | 2.1 | 0.8% |
| MoM | 7 637 | 18.0% | 49.7% | 0.2 | 3 552 469 | 16.8% | 79.8% | -0.1 | 17.6% |
| YTD | 77 900 | -7.2% | 54.1% | -4.4 | 36 738 740 | 17.8% | 82.1% | 0.9 | 0.3% |
| MAT | 111 537 | -13.4% | 52.6% | -6.4 | 51 166 476 | 11.9% | 80.9% | -0.2 | -2.9% |
| KAPSIKAM | |||||||||
| WoW | 15 030 | -1.5% | 2.5% | 0 | 5 887 080 | -1.5% | 2.6% | 0 | -1.3% |
| MoM | 65 664 | 5.2% | 2.5% | 0 | 25 946 790 | 3.3% | 2.5% | -0.1 | 6.3% |
| YTD | 677 650 | -0.8% | 2.8% | 0.1 | 282 938 670 | -0.3% | 3.0% | -0.1 | -5.0% |
| MAT | 1 059 868 | -5.8% | 2.9% | 0 | 438 045 400 | -4.7% | 3.1% | -0.2 | -6.5% |
| MILDRONATE | |||||||||
| WoW | 68 894 | -2.1% | 21.1% | -0.8 | 45 565 081 | -2.0% | 22.8% | -0.9 | 1.7% |
| MoM | 294 418 | 18.3% | 21.9% | 1 | 194 148 296 | 20.2% | 23.7% | 1.5 | 12.8% |
| YTD | 3 243 288 | 4.6% | 16.8% | -0.1 | 1 926 881 807 | 50.7% | 18.5% | 3.4 | 5.0% |
| MAT | 4 937 252 | 5.7% | 16.7% | 0.7 | 2 581 512 206 | 34.9% | 17.1% | 2.6 | 1.1% |
| SULFARGIN | |||||||||
| WoW | 2 553 | 12.5% | 0.8% | 0.1 | 1 415 568 | 13.2% | 1.3% | 0.2 | -7.3% |
| MoM | 10 989 | -30.2% | 0.7% | -0.4 | 6 060 055 | -23.9% | 1.2% | -0.4 | 5.4% |
| YTD | 106 777 | -1.6% | 0.9% | 0.1 | 54 336 904 | 4.1% | 1.2% | 0.1 | -9.3% |
| MAT | 162 363 | -4.0% | 0.9% | 0.1 | 81 902 012 | 2.9% | 1.2% | 0.1 | -9.7% |
| VIPROSAL | |||||||||
| WoW | 16 749 | 3.7% | 2.7% | 0.1 | 6 419 418 | 3.6% | 2.7% | 0.1 | -1.2% |
| MoM | 65 120 | -16.6% | 2.3% | -0.6 | 25 130 486 | -19.8% | 2.4% | -0.7 | 5.8% |
| YTD | 831 621 | 16.8% | 3.2% | 0.6 | 340 154 687 | 27.1% | 3.4% | 0.6 | -4.6% |
| MAT | 1 363 385 | 14.0% | 3.5% | 0.6 | 543 765 488 | 20.6% | 3.7% | 0.5 | -6.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 77 900 | -7.2% | 54.1% | -4.4 | 36 738 740 | 17.8% | 82.1% | 0.9 | 0.3% |
| KAPSIKAM | 677 650 | -0.8% | 2.8% | 0.1 | 282 938 670 | -0.3% | 3.0% | -0.1 | -5.0% |
| MILDRONATE | 3 243 288 | 4.6% | 16.8% | -0.1 | 1 926 881 807 | 50.7% | 18.5% | 3.4 | 5.0% |
| SULFARGIN | 106 777 | -1.6% | 0.9% | 0.1 | 54 336 904 | 4.1% | 1.2% | 0.1 | -9.3% |
| VIPROSAL | 831 621 | 16.8% | 3.2% | 0.6 | 340 154 687 | 27.1% | 3.4% | 0.6 | -4.6% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 111 537 | -13.4% | 52.6% | -6.4 | 51 166 476 | 11.9% | 80.9% | -0.2 | -2.9% |
| KAPSIKAM | 1 059 868 | -5.8% | 2.9% | 0 | 438 045 400 | -4.7% | 3.1% | -0.2 | -6.5% |
| MILDRONATE | 4 937 252 | 5.7% | 16.7% | 0.7 | 2 581 512 206 | 34.9% | 17.1% | 2.6 | 1.1% |
| SULFARGIN | 162 363 | -4.0% | 0.9% | 0.1 | 81 902 012 | 2.9% | 1.2% | 0.1 | -9.7% |
| VIPROSAL | 1 363 385 | 14.0% | 3.5% | 0.6 | 543 765 488 | 20.6% | 3.7% | 0.5 | -6.0% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 1 785 | 8.8% | 51.1% | 3.8 | 820 531 | 8.0% | 80.3% | 2.1 | 0.8% |
| KAPSIKAM | 15 030 | -1.5% | 2.5% | 0 | 5 887 080 | -1.5% | 2.6% | 0 | -1.3% |
| MILDRONATE | 68 894 | -2.1% | 21.1% | -0.8 | 45 565 081 | -2.0% | 22.8% | -0.9 | 1.7% |
| SULFARGIN | 2 553 | 12.5% | 0.8% | 0.1 | 1 415 568 | 13.2% | 1.3% | 0.2 | -7.3% |
| VIPROSAL | 16 749 | 3.7% | 2.7% | 0.1 | 6 419 418 | 3.6% | 2.7% | 0.1 | -1.2% |
| Brand | Volume, packs | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. | Cat. Volume Change, % |
|---|---|---|---|---|---|---|---|---|---|
| APILAC | 7 637 | 18.0% | 49.7% | 0.2 | 3 552 469 | 16.8% | 79.8% | -0.1 | 17.6% |
| KAPSIKAM | 65 664 | 5.2% | 2.5% | 0 | 25 946 790 | 3.3% | 2.5% | -0.1 | 6.3% |
| MILDRONATE | 294 418 | 18.3% | 21.9% | 1 | 194 148 296 | 20.2% | 23.7% | 1.5 | 12.8% |
| SULFARGIN | 10 989 | -30.2% | 0.7% | -0.4 | 6 060 055 | -23.9% | 1.2% | -0.4 | 5.4% |
| VIPROSAL | 65 120 | -16.6% | 2.3% | -0.6 | 25 130 486 | -19.8% | 2.4% | -0.7 | 5.8% |
ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "VIPROSAL"## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "KAPSIKAM"## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "MILDRONATE"## [1] "MILDRONATE CAPS 250 MG #20"## [1] "MILDRONATE CAPS 250 MG #40"## [1] "MILDRONATE CAPS 500 MG #30"## [1] "MILDRONATE CAPS 500 MG #60"## [1] "MILDRONATE CAPS 500 MG #90"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "SULFARGIN"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"## [1] "APILAC"## [1] "APILAC TABS 10 MG #25"## [1] "APILAC TABS 10 MG #50"[RUS] ОБОЗНАЧЕНИЯ
WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели
MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца
YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года
MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года
MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%
Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%
Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)
Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%
Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов
Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда
[ENG] ABBREVIATIONS
WoW - Week Over Week - indicators for comparing the results of the current and previous week
MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month
YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year
MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year
MS - Market Share - (Brand Sales / Category Sales)*100%
Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%
Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)
Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%
Each category is created specifically for each brand and includes the brand and its competitors
The list of competitors can be found in the subsection "MS of competitors" in sections for each brand
DATA SOURCES:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs